A launch experience for Longchamp University in Mexico City, hosted at Fundación Miguel Alemán. Conceived to introduce the new collection through a spatial narrative inspired by student life, cultural exchange and hybrid identities.

The environment unfolded as a sequence of interactive zones, including photo opportunities, activity areas and social spaces, creating an immersive and dynamic journey around the brand. Developed in collaboration with Corrchin Producciones, integrating concept, design and execution into a cohesive experience.